Celebrating coastal creative culture, Indoek presents a curated perspective and aesthetic to the surfing lifestyle. Born out of a passion for aquatic activities and a frustration with an industry that tends to misrepresent them, our goal is to elevate surf culture and champion the creative personalities who have shaped it over the years. We started as a blog (back when that was a thing), then evolved into a publisher of original content, we’ve dabbled in unique product collaborations, and our next chapter is now a physical space that will serve primarily as an art gallery and creative hub in Ventura County, California.