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Rincón has always loomed larger in our imaginations after years of stories from friends about catching this wave at Maria’s or that one at Dogmans so when we finally made it here, we were honestly a little intimidated. Turns out Rincón is the spot we’ve been looking for forever, a mellow, lowkey, surf town with incredible people and lots of waves so we wanted to stay.

Formerly known as The Puntas Bakery across from the 413 parada (bus stop/taxi stand), the bakery was a spot where people of the community used to come – locals, surfers, replants – to get some food, some drink, and some catch-up. It had been empty for a few years, but you could still feel the spirit of the space in what remained, so despite the rough condition and promise of heavy labor to whip it back into shape, we decided it would make a great surf shop and signed ourselves up. Now, after a few weeks of long, hot days, blistered hands and lots of dust, you can come see the result. We’ll be here for at least the next few months and hopefully well beyond. Hang out, grab some food, browse the racks, get some gear, we’re just getting, um, “baking”….

Oh, and as for the name, well anything other than just THE BAKERY felt wrong but the logo may be familiar.

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